Gone are the days when a business laid down an annual sum to have its information listed in the Yellow Pages.
These days it’s crucial for small businesses to instead prominently list themselves in multiple online directories. Perhaps more importantly, 50 percent of those conducting local searches by smartphone visit the business in question within the same day, and 18 percent move forward with a purchase that day.
Log into your email marketing system (we use Marketo, but use whatever you have, whether it's Constant Contact, Hub Spot, Salesforce, or something else). You’d be crazy to not leverage your existing treasure trove of email subject lines when doing Gmail Ads. (OK, maybe not if you’re in an uber-serious business like a funeral home.) Otherwise, you should feel pretty confident that adding emojis to your subject line will increase open rates by around 30%. Someone who signed up a year ago, but hasn't opened any emails in more than six months, probably is no longer in the market for your thing now.
Just make sure your emojis are topically relevant – don't just use a smiley. So how do you target people who have shown recent interest in your stuff in Gmail Ads?
The free and easy registration process for GMB is available here.
You can do keyword targeting as a substitute for remarketing.
When people enter our funnel, we send them emails as part of marketing automation drip campaigns that contain the word Word Stream, which end up in their Gmail accounts.
Other studies point to searcher demand for coupons and special offers.
So how do you decide which search engine — or engines — to list in?